ABOUT

20+ years of working with people taught me one important thing:

A business grows sustainably when people know what is expected of them, feel respected and have room to develop.

Magdalena Pencheva

I believe work should bring fulfilment and smiles.

I am Magdalena Pencheva, and I work with leaders because the way a manager treats people shows up everywhere - in the atmosphere, the decisions, accountability, customer experience and business results.

My work combines leadership, Learning & Development, practical work with real business situations, and a focus on changes you can begin applying the very next day.

My principle

Leadership is not power over people. It is responsibility for their development.

30-minute introductory business conversation

PROFESSIONAL DEVELOPMENT

Education & certifications

My training in business coaching, working with people and leadership complements my practical experience.

Business Coaching Training — Mentor KickSTART, Magdalena Pencheva, Coaching Real, 07.07.2026View certificate ↗

COACHING REAL

Business Coaching Training

Mentor KickSTART

Completed on 7 July 2026

Training in business coaching through the Coaching Real platform. The course is marked CPD Certified on the certificate.

Coaching, training & emotional intelligence

Certified Master Business NLP Coach

NLP Training Center

Certified Practitioner of NLP

NLP Training Center

Train the Trainer

NLP Training Center

Emotional Intelligence

The Business Institute

Additional leadership training

View certifications on LinkedIn ↗

HOW I WORK

I do not give ready-made answers.
We build a way of leading that works in your business.

We work with real situations from your business - people, decisions, conversations and processes you can start changing the very next day.

01

We identify the real problem

We do not treat symptoms. We uncover what sits behind low initiative, recurring problems and the team's dependence on you.

02

We change the way you lead

We use practical tools for clear expectations, delegation, feedback, decision-making and ownership.

03

We turn change into practice

You apply what you learn directly in the business, observe the impact and build a new way of working with your team.

REAL WORK. REAL CHANGE.

What people say after working with me.

After just a few sessions, I streamlined my activities and now have more time for myself.

She helps me focus on the right things and find solutions faster.

After the training, I feel challenged to think and motivated to take action.

THE NEXT STEP

Build your people.
Free your business.

Change begins when the team stops simply executing and starts thinking, deciding and taking ownership.

About | Magdalena Pencheva